Crankbrothers is launching a new charitable initiative, that’s aimed at promoting various bike related causes worldwide – in collaboration with 25 of its top sponsored riders.
Riders will show their support for the Crankbrothers for Others program, by wearing a temporary tattoo at races and using the hashtag #cb4others to help raise funds and awareness for the charity of their choice. For each race, Crankbrothers makes a donation to the charity on the their behalf, and also works with the athletes to raise additional donations through raffles and auctions.
“Giving back has always been an important part of our business practices,” said Kellen Trachy, the brand’s global marketing manager. “We’ve enjoyed a longstanding relationship with Hans Rey and his Wheels 4 Life charity, and our experience working with him is the inspiration behind this initiative.”
The program involves riders span across the disciplines of downhill, enduro, cross-country, and cyclocross, and strives to support such charities as World Bicycle Relief, NICA, Ride For Michael, Wheels 4 Life, Prochorus Community Development, Riding Forward, JAM Fund, Team Rynkeby, Whatcom Mountain Bike Coalition, and the Ride to Conquer Cancer.
Crankbrothers for Others is a charitable giveback program founded in partnership with our top athletes, to support bike-related causes around the world. Participating athletes show their support by wearing the crankbrothers temporary tattoo at races and using the hashtag #cb4others to help raise funds and awareness for the charity of their choice. For each race, crankbrothers makes a donation to the charity on the their behalf. Please join us in contributing to these great causes; together we can make a difference and help support the community that has given us so much!
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