Fizik is introducing its latest TONES collection, calling it a “seasonal approach to color”.
“Built around a one-off seasonal array of colors, TONES connects selected shoes, helmets, and accessories through a shared visual identity, offering riders a simple way to introduce colour into their on-bike outfits. At its core, TONES reflects a shift away from safe, long-life cycling colorways towards something more responsive and bold. Fizik’s designers will take inspiration from subjects like flora, weather, music, landscapes and more for these collections. Resulting in a fresh palette that feels current, without losing the minimalist aesthetic that defines Fizik,” says the Italian brand.
This year’s TONE’S collection is “Aurora”, a name rooted in the Latin word for dawn and the Roman goddess of sunrise. Aurora represents the moments where light and the atmosphere align to create a fleeting, unique colour scheme made up of soft pinks and purples. The team at Fizik felt that its connection to the dawning of the new day made it a logical place to begin the TONES project.
Like the sunrise itself, Aurora and future TONE’s releases are designed to be enjoyed in the moment, so each release is limited to a single year. As inspirations change, so does the tone, with colours retired at the end of the year to make way for the next iteration. The result is a collection that feels timely and considered, while remaining closely tied to the rhythm of riding throughout the year.
Rather than replacing any classic colorways, TONES sits alongside them on an annual rolling basis. Riders can opt for a full, coordinated look or introduce a single piece from the collection as a standout point of contrast.
George Huzford – Fizik Senior Marketing Manager: “TONES came from a simple idea: cycling is constantly changing both in terms of where and how we ride, so why should colour be fixed as well?. TONES will give fans of fizik and those new to the brand the option to bring a bit more personality into their outfits without moving away from the core products they already know and love.”
Helmets in the TONES collection
Footwear in the TONES collection
Fizik
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