Collaborations between bike brands and marque automobile companies are nothing new. Colnago was perhaps the first to do so with Ferrari decades ago, joining two iconic Italian houses in pursuit of two-wheel perfection instead of the usual four.
The latest to embark upon such a partnership are Hope Technology and framed British carmaker, Lotus, to develop future designs.
The joint venture was established to explore new ways to push the boundaries of bicycle design and technology. At its heart will be a collaborative programme of research and development, data analysis and knowledge-sharing, covering topics such as lightweight engineering, aerodynamics and advanced material manufacturing.
Hope Technology is a well-established and highly regarded British brand that’s fully ensconced within the cycling industry and has always built its business and its reputation on making top-quality products. It has been designing, creating, manufacturing and testing innovative components for bikes at its Lancashire HQ for 30 years. Countless British bikes and riders have benefitted from Hope products and today the business exports around half of its output. After years of success in racing, it has recently moved into making complete, ready-to-ride bikes.
Lotus Engineering is the internationally recognized automotive consultancy division of Group Lotus, best known globally for its iconic British performance cars. The current range – the Elise, Exige and Evora – are the spiritual successors to legendary Lotus models such as the Esprit, Elan and Elite, still much-loved around the world. Earlier this year Lotus revealed the Evija, an all-electric two-seater that will go on sale next year. With a target figure of 2,000 PS, it will be the world’s most powerful series production road car ever. Other new Lotus models will follow.
While Lotus is best known as a car company, it has a proud and highly successful history in cycling through its Lotus Engineering division. In the Nineties, Lotus was instrumental in the design and development of bikes for cycling legend Chris Boardman at the 1992 Olympics in Barcelona, where he won gold, and in the 1994 Tour de France, where he won the prologue time trial to the famous yellow jersey. The Lotus Sport bike – instantly recognisable for its aerodynamic design – remains to this day an iconic symbol of outstanding British sporting success.
Ian Weatherill, Managing Director, Hope Technology, said, “when we started making innovative, highly-spec’ed disc brakes, back in the late Eighties, we didn’t imagine that Hope Technology would evolve into what it is today – a company with more than 150 employees hand-crafting components for both mountain and road bikes, 24-7. We are proud to have stuck rigidly to our philosophy, relentlessly pursuing only the best possible products. To be partnering with Lotus is certainly a great place to find ourselves in 2019, and it’s an exciting time for us all.”
Phil Popham, CEO, Lotus Cars, said, “Lotus is thrilled to be back in cycling for the first time in 25 years. Innovation and ingenuity have always been part of the Lotus DNA, and working in collaboration with Hope is a fantastic illustration of how the Lotus Engineering consultancy can support projects outside of the automotive sector.”
To find out more about Lotus Engineering visit www.lotuscars.com/engineering
To find out more about HOPE visit www.hopetech.com
You must be logged in to post a comment.