Katusha announced this week, plans to launch a new collection of cycling apparel for April 1.
Aye, there seems to be a popular trend emerging in the sport of cycling, wherein teams are seizing the opportunity to expand upon their branding, by offering the same level of apparel its star riders are wearing, to the crowds of enthusiasts who follow them. And, despite an industry that is already overcrowded with a myriad of competing apparel brands, what teams such as Katusha are hoping to capitalize on, it that their products are battle-proven by the very peloton itself.
“[Our] mission is simple: to deliver the best in style and premium cycling apparel and accessories,” according to Katusha. “Also, to become the most desired and worn brand in cities, by both men and women, performance riders, commuters and urban cyclists.
“Hand in hand with Team Katusha, we are working hard to deliver the next generation of apparel and accessories, which will strongly empower riders when facing the elements,” says Katusha.
A quick glimpse of Katusha’s teaser photos, shows that the Russian team has so far compiled a range of clothing that includes jackets, jerseys, bibs and gloves.
Perhaps, as April 1 draws nearer, will be treated to more details.
more from Katusha…
The cycling business is rapidly expanding worldwide. However, despite many brands showing interest in this sport, few of them have reached a premium positioning.
So, we have taken advantage of our roots…
Driven by the ambition to build and empower a new generation of cyclists,
a premium brand was envisioned, designed and made for riders by pro-riders. KATUSHA.
KATUSHA’s mission is simple: To deliver the best in style and premium cycling apparel and accessories. Also, to become the most desired and worn brand in cities, by both men and women, performance riders, commuters and urban cyclists.
In order to meet and exceed the cycling community’s expectations, KATUSHA has built a business driven by 6 key pillars:
—For riders by Pro riders.
Through exclusive partnerships with leading worldwide fabric specialists, KATUSHA improves the experience of riders and helps them to perform better, longer.
—Riders perform better, longer.
3. #3 COMFORT
Because there is nothing more important than feeling good when being challenged, KATUSHA created a unique ergonomic cutting line across the shoulders. This technology, exclusively designed by KATUSHA, will increase the comfort
of riders once on their bike.
—An ergonomic line as a unique signature.
—Simple but edgy.
Steered by a passion for cycling and an obsession with quality, KATUSHA embraces every opportunity to nd better solutions, innovations and vendors to achieve
a unique level of quality throughout an exclusive selection of fabrics, materials,
—We make no compromise with perfection.
#6 ATTENTION TO DETAILS
Always on the look out for a higher level of excellence, we crave the small details that make a whole out t feel greatly different. It lies in the pattern, the cut,
the tailoring, the technology, the nishing touch. Focus is key.
—Focus is key.
KATUSHA has developed two very speci c lines of products:
For riders who feel like chasing new horizons, pushing hard and further.
Street & Edgy
For riders who feel like discovering the city, looking for freedom
Finally, not only does KATUSHA approach Business Partners and Customers in a very personal, local and qualitative way, but KATUSHA also distinguishes itself by building a great community of brand ambassadors throughout technology and social media.
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