Lotus is set to launch a new range of bikes, gaining valuable input from former Formula 1 racing drivers Jenson Button and James Rossiter
“Both are experienced triathletes and cyclists, and come with extensive knowledge and passion from their respective motor racing careers,” says Lotus.
“Creative expertise and technical excellence will come from Lotus Engineering, the consultancy division of the business.”
While the bikes are still in the development stage, Lotus says its goal is to push the boundaries of bike design, turning to its expertise in the automotive sector.
“They will have high-end performance at their heart, being lightweight, stiff, and highly aerodynamically efficient,” Lotus promises.
Lotus recently developed the new British Cycling Olympic track bike with bike component builder Hope Technology and the engineering firm Renishaw.
However, most will remember the British brand’s iconic Lotus Type 108track bike, which Chris Boardman won the 4000 meter Pursuit onboard at the 1992 Olympics in Barcelona, as well as the Lotus Type 110 that he used in the 1994 Tour de France where he won the prologue time trial to take the yellow jersey.
According to Lotus, its latest track bike will make its debut at this year’s Olympic Games in Tokyo, as well as be on display at the Goodwood Festival of Speed.
Additionally, Lotus will be launching a new collection of apparel in partnership with the brand Léger, which was founded by Button in 2009.
The jerseys feature Lotus’ famous roundel, incorporating lightweight, aerodynamic fabrics into Léger’s seamless sleeve and breathable back-panelling design.
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