Oakley has announced a new partnership with the Swedish safe-tech company, TwICEme Technology, to enhance the overall safety of its new line of helmets by offering the latest in smart equipment.
twICEme is an integrated technology that allows users to store personal safety information in their gear. Data such as allergies, previous injuries, insurance information, emergency contacts, and more can all be uploaded to the user’s profile via the twICEme app, in a situation where the user is injured or unresponsive, medical and rescue professionals can access their profile, even without the app, by simply tapping their smartphone to the twICEme symbol displayed on the equipment. Access to this safety information will give first responders a clear, efficient way to make decisions in the case of an emergency where time is often most critical.
Oakley’s decision to team up with Twiceme Technology epitomizes the decades of innovation they have brought to both traditional and action sports arenas. It is this type of innovation that will prolong participation and garner more future participants. Weaving a smart element into gear at a production level brings performance to a new height beyond expected safety and function. Oakley’s wealth of knowledge and history in the action sports community goes to show that safe sport is a better sport.
“Our team is on a constant pursuit of innovation, fostered by a mission to merge the worlds of technology and sport in a way that benefits all types of people, from passionate athletes to those simply looking to stay active or find leisure,” says Ryan Saylor, SVP Product Development at Oakley. “Implementing twICEme into our helmets achieves that goal while providing additional safety measures for riders. This partnership will prove fruitful not only for the immediate protection of riders but also in providing a glimpse into the future of sport as we know it.”
“We believe that personal safety equipment can be greatly benefitted from becoming smart as it could make practitioners of action sports safer,” says Christian Connolly, CEO of Twiceme Technology. “Through Oakley’s partnership and integration of twICEme in their coming collection of helmets, we continue to take large strides towards establishing our safety tech as an industry standard for action sports in the future.”
TwICEme Technology was established in 2017, based on an idea from ex-militaries. It has since been developed in close collaboration with professional rescue teams.
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