Reynolds has rolled out revamped versions of its ATR gravel wheelsets, treating them to a wider hookless rim bead, as well as a slightly deeper rim profile and improved aerodynamics, while also shedding weight by as much as 140 grams.
Offered in three variants, the entry-level ATR is followed by the Blacklabel ATR Expert and the range-topping Blacklabel ATR Pro, which feature the same 42mm CR6 carbon rim profile, along with a 25mm internal and 33.8mm external rim bed. However, the models are differentiated by the level of hubs they spin on.
The ATR is fitted with CNC-machined alloy Ringlé SRX hubs laced with 24/24 Sapim Sprint spokes and brass nipples for $1450, while the Blacklabel ATR Expert is treated to forged alloy Ringlé SBX hubs, 24/24 Sapim CX-Delta bladed spokes and alloy nipples and the Blacklabel ATR Pro gets CNC-machined Industry Nine Torch Road hubs, 20/24 bladed Sapim CX-Ray spokes and alloy nipples for $1,900 and $2,300, respectively.
“Such a complete range ensures that there is no reason every discerning cyclist who values well built, reliable, performance wheel solutions to improve their experience in the saddle can find the perfect product for his or her ride. By applying the same principles of development and production used to create best-in-class wheels for road and all MTB disciplines, it is of no surprise that the family of gravel wheels by Reynolds is yet again, ahead of the rest. By developing specific solutions and unique rim profiles for every product, to engineer a complete wheel system rather than a compromised collection of parts, using only the finest materials available makes for a stand out product. Producing it entirely in house, from development to prototype to production in wholly owned factories guarantees a quality control that is the envy of nearly every brand in the market. While it might appear to be fancy marketing language, when out on a self-supported ride through the middle of nowhere during your next gravel adventure, that sort of guarantee becomes invaluable. Choose wisely, choose us,” says Reynolds.
As mentioned, aerodynamics also played an important role when developing the new series, which Reynolds says underwent extensive wind tunnel testing and modeling.
“Aerodynamic advantages are possible with tire sizes up to 45mm and as such the ATR’s newly developed DET2 profile was created to ensure the most efficient, stable and versatile performance possible, optimized for tire sizes ranging between 35 and 45mm.The aerodynamic efficiency is such for this wheelset that its extremely efficient profile and fantastic ride quality position it perfectly to pull duty on the road as well. Not only capable but enough to be very competitive on the asphalt, putting the ROAD in ATR in other words. Although the most significant aerodynamic gains are to be gained in the sweet spot of 35-45mm the ATR offers a high degree of versatility thanks to its complete compatibility with tires ranging from 30 to 50mm, giving additional credence to the ALL TERRAIN portion of the ATR acronym.The 25mm TSS (Tubeless Straight Side)channel improves tire fit and low pressure tire performance, thus creating better handling and efficiency in addition to an overall more compliant ride. Such a wide channel contributes to aerodynamic performance as well by allowing for a more efficient shape for coherently sized tires (35-45mm) to pair with the aerodynamic profile of the rim to create even less drag.The meticulously designed and internally developed CR6 laminate schedule makes for a final product that is an engineering feat in and of itself. The sophisticated materials and particular layup combine to create an amazingly lightweight structure that is equally capable of maintaining Reynolds industry leading durability, backed up by the brand’s lifetime rim guarantee. The 1405 gram wheelset packs an amazing level of performance, durability and efficiency in one package to rule them all. Amongst the lightest and certainly the most durable in the industry, the ATR’s magic comes from that same innovative layup being designed in such a way to also confer an unmatched ride quality. Not only does ATR represent the best in performance, stability and long haul efficiency, but it does so with tactile feedback that can’t be found in other wheels,” explains Reynolds.
You can learn more about the new ATR range of wheels by visiting Reynolds’ website here.
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