ROUVY has announced the acquisition of fellow virtual cycling platform FulGaz from The IRONMAN Group.
Building on the significant growth of ROUVY in recent years, the strategic acquisition of FulGaz expands ROUVY’s global reach even further. ROUVY’s innovative use of AR technology and rapid growth of its community has established it as the leader in the realistic indoor cycling sector.
Athletes can now access the top 20 most popular FulGaz routes on ROUVY in addition to numerous courses from IRONMAN and IRONMAN 70.3 races around the world, with more being added throughout the year
These routes will be added to the app using ROUVY’s innovative augmented reality Route Creator tool thus elevating the experience for all ROUVY and FulGaz users.
FulGaz users can continue to enjoy their platform as usual with further details shared in due course about additional developments to ROUVY.
Petr Samek, Co-Founder and CEO of ROUVY commented: “We’re at an especially exciting stage of development, growing organically due the engaging and high-quality riding experience our platform provides but also, fortunately, in a position to capitalize on pivotal opportunities as and when they arise. In our discussions with IRONMAN about forming a multi-year partnership, it became apparent that FulGaz would be one such opportunity, so we’re delighted to announce the news of this acquisition and the bringing together of two of the best-loved virtual cycling platforms in the world.”
In addition, ROUVY and IRONMAN, the global leader in long-distance triathlon, have announced a multi-year partnership, which will see ROUVY become the Official Digital Sports Platform of the global IRONMAN® and IRONMAN 70.3 Triathlon Series.
The partnership with ROUVY amplifies IRONMAN’s ongoing commitment to elevating the athlete experience at every step in the IRONMAN and IRONMAN 70.3 journey. Riders will be able to test themselves on iconic IRONMAN and IRONMAN 70.3 courses through the ROUVY platform, featuring cutting-edge augmented reality technology that allows users to ride and race with or against each other. Innovative features like realistic corner braking, marked aid stations, and real-time data analytics will help riders maximize their potential, prepare for race day, and provide an incredibly immersive indoor cycling experience.
Users will also have access to a suite of cycling workouts on featured courses specifically designed to support athletes training for an IRONMAN or IRONMAN 70.3 triathlon. Athletes will be able to track their progress with detailed analytics, including power, cadence, and heart rate thanks to seamless integrations with third-party platforms and smart trainers including TriDot (the Official Training Platform of IRONMAN), Strava, and Wahoo (an Official Technical Partner of IRONMAN).
Scott DeRue, CEO of The IRONMAN Group commented: “We are on a mission to inspire our athletes and elevate their experience on race day and every day in between. In this pursuit, we are investing in innovation and partnering with leading brands that can help us enrich the athlete experience. Over the last few years, ROUVY has been on the leading edge of revolutionizing the indoor cycling platform, and with their technology and commitment to innovation, we will elevate the athletes’ virtual training experience to an entirely new level. Pairing our iconic IRONMAN and IRONMAN 70.3 routes with ROUVY’s seamless user experience, immersive technology, and unparalleled data analytics, we will help both novice and experienced triathletes perform at their very best and have a lot of fun doing it.”
Petr Samek, CEO of ROUVY commented: “Our collaboration with IRONMAN marks a significant milestone in making ROUVY the go-to indoor cycling platform for triathletes. We’re thrilled to provide users with an immersive and effective way to train, helping them achieve their triathlon goals and discover courses around the world that they may never have the opportunity to ride in real life. Furthermore, this exciting development continues to evolve the experience for all ROUVY users alike. As ever, we’re fully committed to the cycling and triathlon communities and optimizing the riding experience for our users, so we look forward to showing ROUVY users the benefits we see ahead, both in the immediate future and further down the road.”
ROUVY will be onsite at IRONMAN and IRONMAN 70.3 races throughout the season, serving as the naming partner for transition areas, providing an enhanced experience to athletes,
Athletes who sign up to an IRONMAN or IRONMAN 70.3 triathlon will have the option to sign up for an exclusive ROUVY Discovery package which provides athletes with a 30-day free trial on ROUVY.
For further information about ROUVY, head to www.rouvy.com
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