ROUVY and events producer Life Time have announced a sponsorship that sees a move towards some of the world’s premier off-road cycling events being made available virtually, availing indoor gravelers to such iconic events as the Sea Otter Classic presented by Continental, UNBOUNDGravel presented by Shimano, Big Sugar Gravel, Leadville Trail 100 MTB presented by Kenetik, Crusher in the Tushar and The Rad Dirt Fest.
Indeed, ROUVY users will now be able to ride the actual race routes virtually, as they are recorded and published on ROUVY throughout the season, giving members the opportunity to experience the thrill of riding Life Time’s world-renowned events.
Additionally, as with many Life Time race participants who are eager to record and share their own onboard video footage, this partnership offers the gravel community a chance to add to ROUVY’s planned library of virtual gravel routes. Using ROUVY’s cutting-edge AI Route Creator tool, set to launch publicly in the coming months, riders can help develop more gravel content and allow riders globally to sample the US gravel scene and Life Time’s beloved races.
Petr Samek, co-founder and CEO of ROUVY, “We’re continuously looking for new ways to provide engaging indoor riding adventures for our users. Whilst the outdoor gravel scene has exploded in the past years, this hasn’t been well supported by the indoor cycling space, until now! With this exciting new sponsorship, we’re looking to encapsulate the joy and excitement of Life Time’s incredible, genre-defining events within our realistic, high-quality video virtual routes, allowing everyone the chance to experience what it’s like to ride some of the world’s most loved gravel races.”
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