Santini and the organizers for the Tour de France, the Amaury Sport Organization (A.S.O.) have announced a new agreement making the Italian brand the official partner to the Tour de France to supply the prestigious Yellow Jersey and the other official jerseys for the elite multi-stage road race for the next five years. The sponsorship agreement also includes the Tour de France Femmes, Avec Zwift and L’Étape du Tour.
Monica Santini, “this agreement shines out in the portfolio of partnerships our company has built up over its 50-plus years in the professional cycling world.”
“Signing this agreement was a hugely emotional experience for us and we are genuinely thrilled to announce this partnership with the Tour de France, adds Santini. “It marks the continuation of a relationship with A.S.O. begun with the sponsorship of La Vuelta and followed on with the Deutschland Tour. Now we have also added with the most important race on the international cycling calendar to our tally.”
The announcement signifies the start of a new chapter in the story that Santini has been writing since 1965 thanks to the constant commitment of Pietro Santini, his daughters Monica and Paola, and the Italian company’s entire team. Santini’s research and innovation consistently produces superior quality technical wear designed to meet the exacting needs of pro and amateur cyclists alike as well as supporting the leading international cycling events.
As with the rest of its products, Santini will be making all of official jerseys worn by the Tour de France leaders as well as the women’s edition of the Grande Boucle at its facility in Lallio, just outside Bergamo, Italy, guaranteeing these elite athletes the very finest in Italian quality.
The company will also be making the official replica jerseys that will be on sale to the public as well as the jerseys worn by the amateur riders during the L’Étape du Tour.
Yann Le Moenner, A.S.O. CEO commented, “we are glad and proud to welcome Santini on the Tour de France. A new chapter has opened itself for the leader jerseys of La Grande Boucle thanks to this historic brand of cycling equipment. It will offer high-performance products with creative designs to both the elite of world cycling and the regular amateur riders who will once again be present on all the events organized by A.S.O.”
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