- - Santini Chosen as Sponsor for L’Étape du Tour de France

Santini Chosen as Sponsor for L’Étape du Tour de France

From 2022, Santini will be sponsoring L’Étape du Tour de France, a cycling event that allows thousands of amateur riders to retrace the roads of the Tour de France as part of one of the most appealing and pivotal events on the calendar.   

L’Étape attracts in excess of 16,000 competitors from all over the world each year as it not only delivers all of the emotions of cycling the same roads at the Tour riders but also opens up the most beautiful and iconic climbs in the French mountains to the riders. 

Next year’s edition on Sunday, July 10 2022, will see the peloton tackling Alpe d’Huez in the French Department of Isère. One of the most insidious and grueling climbs in the entire Alpine range, this epic challenge includes 21 hairpin bends, numbered in descending order to help the increasingly exhausted cyclists tick them off.

Santini will be producing a collection of cycling wear for L’Étape du Tour de France comprising a men’s kit and a women’s kit, a windproof vest and accessories such as gloves, cap and socks.  The men’s kit is a mix of dark blue and black while the women’s has a navy blue and light blue color palette.  The Italian company is also expanding the capsule collections by adding a cotton t-shirt with the same graphic as the rest of the kit and a water bottle.  

Developed the Santini design working group coordinated by Fergus Niland, the collections are an homage to the Alpe d’Huez’s history and its first appearance in the Tour de France in 1952. Fausto Coppi won that year and the images used for the background of the jerseys are taken from the edition of L’Équipe newspaper published the day after his victory. The white and red bands across the centre of the jersey are a nod to the colours of the jersey worn by the great Italian cyclist and his team in that period too. A whole host of other graphic elements also reference Coppi: including the “L’aigle solitaire au sommet de l’Alpe d’Huez” script, the1952-2022 logo on the sleeve and the reference to the 70th anniversary of the victory and the Alpe d’Huez’s inclusion on the Grande Boucle route.  

All of the items can be purchased from the event Village and from


Leave a reply
Share on