Mercedes-AMG Petronas Motorsport and INEOS, in collaboration with Team INEOS and INEOS TEAM UK sailing, today announced a new partnership to help drive performance levels even higher on the track, road and sea.
The collaboration is founded on three core principles – a shared belief that no limits should be placed on what is possible in human performance; a desire for the technical excellence and winning cultures of each team to be shared so all three partners benefit; and a belief that the best technical support enables great athletes to create the greatest racing moments.
The partnership will see the teams work together to develop and implement innovations in areas such as engineering, human science, simulation and data analysis.
Mercedes-AMG Petronas Motorsport are the current Formula 1 world champions; Team INEOS are the seven-time winners of the Tour de France; and INEOS TEAM UK are looking to win sport’s oldest international sporting trophy, the America’s Cup.
All three teams will work together through Mercedes-Benz Applied Science (MBAS), which was established to blend the pioneering spirit of racing with the best insights from science and technology.
The division leverages the human and technological capability that has underpinned an unprecedented series of six double world championships under the leadership of Toto Wolff, Team Principal and CEO of Mercedes-AMG Petronas Motorsport.
Toto Wolff explains: “The technological demands of Formula 1 mean we are well-placed to support with advanced technical challenges in specific areas of sailing and cycling, with a particular focus on aerodynamics and the manufacturing capability around key components.
“When Sir Jim Ratcliffe approached us with the concept of bringing together the three organizations, all with proven track records of excellence and high ambitions for the future, we immediately saw the opportunity to grow and diversify our business – and to learn from some of the most successful teams in world sport. We are very excited about this agreement’s potential in the months and years ahead.”
Team INEOS Team Principal Sir Dave Brailsford said: “At the very heart of these three great teams lies a shared passion for racing, for winning and creating great sporting moments.
“Our unrelenting determination to drive, sail and pedal faster and outwit the ever-improving competition will benefit hugely from this partnership. We can cross-pollinate our collective knowledge in science, technology, human performance and racing strategy to create even stronger winning environments.
“It is massively exciting to be working with such brilliant and successful people in other sports – led by Mercedes the best team in F1 – and we can’t wait to get started and be greater together.”
Sir Ben Ainslie, Team Principal and Skipper of INEOS TEAM UK commented: “There’s an incredible amount of synergy across of all the sports – Formula 1, cycling and the America’s Cup. It’s a fascinating mixture of pushing the boundaries of technical innovation alongside sporting prowess. Mercedes have been phenomenally successful in Formula 1 and there is undoubtedly much we can learn from their organization.
“Being able to access their technical resource and experience will be a huge boost for our team. We look forward to a strong collaboration as we work together to get the Cup back to British waters.”
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