- - UCI Unveils New WorldTour Logos

UCI Unveils New WorldTour Logos

The Union Cycliste Internationale (UCI) has unveiled new logos for the UCI WorldTour and UCI Women’s WorldTour.

The mew logos will go into effect for the 2016 season, giving a fresh new look to the top-level road cycling series, while at the same time strengthening their link with the UCI and each other.

The three-dimensional logos are made up of a colored ribbon coiled into the shape of the globe.

For the UCI WorldTour, it contains five segments, featuring the colors of the UCI rainbow stripes. For the UCI Women’s WorldTour, three additional colors have been included to reflect the recent heritage of the UCI Women Road World Cup.

UCI President Brian Cookson said: “The UCI Women’s WorldTour is a massive step forward for women’s professional road cycling and I’m delighted that we can now also reflect this with a strong brand identity. It is important that we demonstrate a clear link between the two series, especially as they represent the very highest level of competition in men’s and women’s professional road cycling. This new brand identity is another step forward in growing the profile and professionalism of these two leading series, and the UCI looks forward to working closely with organisers, teams, broadcasters and sponsors in its activation and roll out.”

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