Wahoo Fitness has acquired training platform The Sufferfest, adding the library of structured training and running workouts to coincidence with its range of smart trainers to serious cyclists.
“We are really pleased to bring together the Wahooligan and Sufferlandrian communities,” said Wahoo founder Chip Hawkins. “We share a common passion for the performance of endurance athletes and our collective knowledge will provide additional benefits to athletes everywhere. Wahoo remains committed to the growth of the indoor training and fitness sectors and will continue to integrate and collaborate with as many leading software providers as possible.”
“Our market-leading content and sports science — together with Wahoo’s ground-breaking engineering — will allow us to develop fantastic new concepts and training solutions for our customers,” he said. “The strong sense of identity that has made The Sufferfest what it is today will remain, and we will continue to work closely with our existing hardware partners to ensure seamless compatibility across all platforms,” adds The Sufferfest founder David McQuillen.
Wahoo’s line of products include the KICKR range of smart trainers and accessories, along with the ELEMNT series of bike computers and the TICKR family of heart rate monitors.
The Sufferfest subscribers get unlimited access to a library of structured cycling, running and triathlon workouts designed by elite coaches, 100 training plans, Strength Training for Cyclists, 36 Yoga for Cyclists videos, and a 10-week Mental Toughness program. Cost is $99 a year or $12.99 a month.
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