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Zwift Launches New Drop Shop Virtual Store

Zwift has opened a new virtual store called the Drop Shop, which allows “Zwifters” to purchase new bikes and wheels from the likes of Specialized, Trek, Cervelo and ENVE for their in-game avatars. 

The online training and racing platform will now offer a one-time payout of “‘Drops” (Zwift’s new in-game credit) based on a combination of miles, feet climbed and calories burned by users relative to their current level of experience in the game.

While Drops allows users to purchase bikes and equipment, certain purchases are still only offered once the user get’s to a certain level. So if a user wanted to buy a certain bike, he or she would still need to reach a particular level before they could burn through his or her Drops.

Zwift Levels, which users advance through with the accumulation of points, remains the same. But, Level unlocks now only include accessories to customize the appearance of the user’s avatar – i.e. jerseys, helmets, glasses and shoes can all be unlocked by moving up levels.

“Today is payday for all Zwifters! All Zwifters will receive a one time payout of Drops (Zwift’s new in-game credit) based on their current level of experience in the game. Drops have no real world value, and may only be acquired through riding on Zwift – you cannot buy or trade Drops, they must be earned. Drops are awarded based on a combination of miles, feet climbed, and calories burned while riding on Zwift”, says the company. 

“Fear not, Zwift Levels remain. Zwifters will continue to “level up” based on their total mileage in game. The rewards however, receive a makeover. From today, level unlocks will only include accessories to customise the appearance of your avatar – jerseys, helmets, glasses and shoes can all be unlocked by leveling up in game. Bikes and wheels must now be purchased in the Drop Shop, allowing Zwifters greater freedom over what equipment they choose to ride. Special unlocks, such as the coveted Concept Z1 bike however, will continue as challenge unlocks.”

For more information on Zwift’s Drop Shop you can visit their website here.

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