- - 100% Flaunts New Eastcraft and Westcraft Sunglasses

100% Flaunts New Eastcraft and Westcraft Sunglasses

100% is flaunting its latest sunglass series called the Eastcraft and the Westcraft, targeting multiple sports disciplines with their distinct retro style shape that features both round and squared-off designs.  

“We’re extremely excited about the launch of Eastcraft and Westcraft,” says 100% CEO and Co-founder Ludo Boinnard. “The team reimagined sport performance sunglasses and every last detail with precision. This collection is loaded with high-performance design and technology upgrades and represents an incredible fusion of sports eyewear into fashion. The aesthetic of these styles is what modern sports stand for.”  

The collection is highlighted by an interchangeable lens design that helps athletes adapt to any environment thanks to 100%’s V-latch system that allows them to easily swap lens.  

“Our V-latch system makes changing lenses from a shield to dual lenses easy; while maintaining the structure and rigidity of your frame and securely keeping your lenses in place. Whether you want the expanded peripheral view with the shield, or the added ventilation and distinct look of dual lenses, Eastcraft and Westcraft have the ultimate interchangeability feature that enables you to shift from one to the other while maintaining the world’s best optics,” boasts 100%.  

Both models come with a performance shield lens to provide complete protection plus a pair of clear dual replacement lenses. They also have removable side shields for better protection from inclement weather or additional protection from the sun, while every lens color offered is available in both shield and dual-lens configurations.

Addiotnally, when opting for the dual lenses, it opens up the top brow line for added ventilation and changes the appearance to classic aviator and navigator styles.   

Eastcraft is available in four colors, while the Westcraft is available in 5 colors, with prices ranging from $195 to $225.

Both models are available through authorized dealers, as well as 


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