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Parlee Cycles Partners With Movado Watch



       TIME WITHOUT BOUNDARIES
    MOVADO LAUNCHES THE PARLEE    

      LIMITED EDITION AUTOMATIC  

                CHRONOGRAPH

Movado launches a landmark timepiece that redefines iconic design. Emblematic of Movado’s forward-thinking DNA, the new Parlee Limited Edition Automatic Chronograph takes ‘time’ to a whole new level. With inspired vision and groundbreaking technology, this high-tech watch was designed in partnership with Parlee Cycles – the company that pioneered the use of unidirectional carbon fiber in racing bicycle frame construction.

“The ultra-lightweight material utilized to fabricate Parlee road bikes inspired the design,” remarked Efraim Grinberg, Chairman & CEO, Movado Group, Inc. “Modern design and innovation define the Movado experience, and our new Parlee Chronograph is a compelling example of the brand’s artistic creativity fused with leading-edge materials and technologically advanced watchmaking expertise.”

Invoking minimalism, simplified forms and innovative ideas as a catalyst for creativity, Movado transforms the timepiece into an art form. The Movado Parlee Chronograph challenges traditional boundaries by utilizing 250 layers of carbon fiber pressed together to form the curvature of the bezel. The contoured dial, visibly deeper at the east/west sides, enhances the design’s dimensionality and creates an air of animation. Crafted in black sandblasted PVD- finished titanium, the watch is constructed with a wrap-around tubular framework that integrates the case and bracelet and accentuates the modern and aerodynamic design silhouette.

Powered by a fine Swiss ETA caliber A07 automatic chronograph movement, this highly original timepiece, available with dial accents in green, orange, blue or white, is being issued in an edition of 250 total pieces with individually numbered exhibition case-backs. The Movado Parlee retails for $7,500.00.

To celebrate the launch of Parlee, Movado is making a monetary donation to World Bicycle Relief (WBR). This international, non-profit organization specializes in large-scale, comprehensive bicycle distribution programs to empower people across Africa. Through six assembly facilities, WBR has provided bikes in Angola, Botswana, Kenya, Malawi, Mozambique, Rwanda, South Africa, South Sudan, Sri Lanka, Tanzania, Uganda, Zambia and Zimbabwe.

For more information on this organization, visit www.worldbicyclerelief.org.


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