Rolf Prima wheels systems has launched a new website, which features a fresh new look, along with a "wheel advisor" that helps customers choose the best wheelset for them.
Indeed, the new Wheel Advisor tool uses customer feedback, and subsequently gives wheel suggestions based on their answers.
In addition, the Wheel Comparison tool lets customers compare up to four different Rolf Prima wheels at a time.
“As a small hand-built wheel company, we have a lot of variety in wheel models. We wanted a way to help our visitors choose the right wheel for them and to show them what makes Rolf Prima wheels so great,” said Brooke Stehley, Rolf Prima’s marketing manager.
“That meant creating an all new look as well as custom apps that would simplify the wheel selection process. The site now also lets more of our personality come through, and we know that our customers have enjoyed getting the insight into our history and learning about who builds their wheels. ”
Additionally, the new site gives customers a chance to go behind the scenes, and experience the brand’s day-to-day wheel production operations, and see what goes into building a Rolf Prima wheelset.
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