- - Trek Bikes Expands It's Project One Program

Trek Bikes Expands It's Project One Program

Trek Bikes announces it’s expanding their Project One Program to included 4 new models from the Madone 4 Series, Speed Concept 7 Series,  Domane 4 Series, and aluminum Fuel EX 29 on the mountain bike side. 
By bringing both frame and drivetrain options into more accessible price points (starting at $1800.00), the Project One allows riders to select their frame frame and components, then design a custom paint combination.  

“This is a great step forward for customers to get exactly the bike they want, without the headaches of modifying their ride post-purchase,” said Trek’s Project One Manager Alexandra Delucenay. “More riders can now get the best bike for where and how they ride, and Trek retailers can offer vastly more bikes without having to keep more models in stock.”?


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