The relationship between bicycle and automobile manufacturers has never been greater than it is today.
Whether it’s well-known labels in the bike industry partnering with like brands in the automotive sector, or automobile companies simply venturing out and executing what they feel the future holds for the bicycle, few would argue that it’s become a regular collaboration between the two conveyances.
The latest example of this involves the Canadian bike brand Argon18 and the legendary German automobile company Mercedes-Benz, who have partnered to create a new endurance road bike.
Simply dubbed the Mercedes-Benz Style Endurance Bike, obvious features include Shimano’s Ultegra Di2 groupset, hydraulic disc brakes and FSA Trimax 40 carbon wheels, which are mated to a full-carbon Argon18 frameset that displays a rather unique looking curved fork – complete with a special silver-black gradient paint scheme.
“The bike blends perfectly with our design philosophy of Sensual Purity. This expresses itself in the bipolarity of emotion and intelligence. The intrically designed carbon frame in conjunction with the typical Mercedes-Benz color scheme, provides dynamics even while standing still, thus ensuring an emotional connection. Perfectly integrated technical components and fascinating functions represent the high competence of our new partner,” says Mercedes-Benz’s Martin Bremer, Senior Manager, Design Creation Brand Experience.
According to the German marque, the new Mercedes-Benz Style Endurance Bike is also available with a mechanical version of Shimano’s Ultegra groupset, hydraulic disc brakes and the same FSA Trimax 30 wheels, in six different sizes.
No word on pricing, but you can be assured any bike that Mercedes-Benz puts its name on won’t come cheap.
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