The International cycling trade show, Eurobike, is heading east and expanding on two fronts in 2024. On March 28, 2024, the first Eurobike Istanbul will open its doors in Turkey and from April 30 to May 4, 2024, Asiabike Jakarta is set to celebrate its premiere in Indonesia.
Both new events coincide with well-established mobility events with the collective trade fair organizing teams drawing on strong partnerships and their international networks.
The 32nd Eurobike will take place on the grounds of Messe Frankfurt, Germany, from Wednesday, July 3, to Sunday, July 7, 2024. Festival Days open to the public are on Saturday and Sunday.
Following the relocation to Frankfurt and redesign of Eurobike in 2022, trade show organising firm fairnamic is taking a next step in its internationalization strategy and expanding its reach with the two new shows.
“There is hardly a major city in the world that does not face massive transport challenges,” explained fairnamic Managing Director Stefan Reisinger.
“The demand for sustainable forms of mobility and innovative products is increasing rapidly. Bicycles, e-bikes and light electric vehicles have the potential to provide reliable answers to the most pressing questions surrounding sustainable mobility around the globe.
“Our new events help us serve the needs of exhibitors and the trade public in two populous key and future markets for our industry and enable us to move forward with the rollout of bicycle and light electric mobility as global movements.”
To implement the new events in Turkey and Indonesia, fairnamic is building on Messe Frankfurt’s global trade fair network. As Eurobike is already held in Frankfurt in cooperation with Messe Frankfurt, this collaboration also continues in the other markets.
New synergies are created by strong local partners with Messe Frankfurt’s subsidiaries and by simultaneously holding the premieres with specific mobility fairs. Reisinger continued “We are undertaking these new ventures resolutely with a long-term perspective, working with our colleagues in Asia and Turkey to shape positively the prospects of these two key high-growth markets.
“Neither Turkey nor Southeast Asia has its own specific trade fair platforms for bicycles, e-bikes and light electric mobility. This opens up a great opportunity to develop Eurobike Istanbul and Asiabike Jakarta together with and for the industry in the future.”
Eurobike Istanbul – March 28-31, 2024
The first edition of Eurobike Istanbul will be held at the Istanbul Expo Center in conjunction with Motobike Istanbul. Run by Messe Frankfurt Istanbul, 126,094 people visited the 14th edition in 2023, which attracted 300 exhibitors from 31 countries.
The product portfolio ranges from motorcycle and bicycle models to equipment, and offers its guests from different parts of Turkey and beyond a comprehensive trade fair experience with stunt demonstrations, interviews, product presentations, workshops and training programs.
With the emerging metropolitan region of Istanbul as the geopolitical and economic hub linking three continents and a large number of manufacturing and assembly companies for bicycles, e-bikes, clothing and accessories in Turkey, Eurobike Istanbul will offer a B2B platform and a key venue to target end customers.
Asiabike Jakarta – April 30 to May 4, 2024
The venue for the Asiabike Jakarta premiere is the JIE (Jakarta International Expo Kemayoran) and will coincide with the 3rd edition of the Periklindo Electric Vehicle Show (PEVS).
The new Eurobike satellite will be organized by Messe Frankfurt Hong Kong, the Jiangsu Province Bicycle Company, the Indonesian Electric Vehicle Industry Association Periklindo, and Dyandra Promosindo. The new trade fair’s product portfolio includes traditional bicycles, e-bikes and e-scooters, e-motorcycles and all areas of related supply chains.
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