- - Focus Introduces New Atlas Gravel Bike

Focus Introduces New Atlas Gravel Bike

Renown for producing some impressive cyclocross bikes over the years, up until now, Focus has been all but absent from the burgeoning gravel bike segment.

However, that’s all changed with the launch of the German brand’s new Atlas gravel bike, which is aimed at providing gravel grinders with a bike that’s capable of tackling the rigors of the road less traveled with stolid aplomb. 

“The Atlas is not made for winning races, setting world records, or beating people. It’s made to lose. Lose your mind, lose track of time, to lose yourself. It’s for getting out in nature, having adventures, meeting people, and generally just having a great time,” says Focus.

The Atlas features an aluminum frame that’s aimed at balancing weight, durability and cost, while a full carbon fork ensures compliance over rough terrain.

Additionally, to keep things tidy, the frame is treated to Focus’ CIS cockpit integration, which routes cables through a port in the upper headset cap and down into the fork steerer, along with downtube cable ports for alternative setups. 

As one would expect, the Atlas also gets plenty of mounting points, providing support for as many as four cages along the frame and fork legs, as well as provisions for a rear rack and full front and rear fenders.

If that’s not enough, a non-driveside dropout attachment is available for those wanting to add a standard kickstand.

Other features that highlight the Atlas are Boost rear end spacing for improved stiffness and wheel durability, 148x12mm rear and 110x12mm front thru-axles, a BSA threaded bottom bracket, flat mount disc brakes, 160mm rotors and a 27.2mm seatpost, along with DT Swiss and Novatec hubs.

The Atlas is available in five sizes ranging from XS to XL, utilizing what Focus calls its “Stable Stiffness Per Size”, ensuring each size posses the same performance and ride characteristic as the other, while four complete bikes are offered with prices starting at 1800€ to 2500€ for the top tier model.

You can learn more about the new Atlas and all of the available options by visiting Focus’ website here


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