- - Lazer, Red Bull and Wout van Aert Join Forces on Two New Helmets

Lazer, Red Bull and Wout van Aert Join Forces on Two New Helmets

Until today, the status of wearing the infamous Red Bull helmet design was limited to key professional athletes. However, since many enthusiasts share these values and passion for the sport, Lazer is excited to offer a special opportunity for riders of all levels to own a Red Bull helmet in collaboration with Wout van Aert and Red Bull.

“Lazer always has been my favorite helmet brand, even before I became a professional athlete. To celebrate our long lasting and successful collaboration, I was offered to create my very own helmet design,” says van Aert.

“Lazer has been van Aert’s chosen brand since his early years as a cyclist. From a young teenager who was still figuring out his potential to winning the green jersey in the Tour de France, Lazer was there ensuring his safety. Since 2018, van Aert has raced to the finish line with the iconic Red Bull helmet design. To highlight this special bond, Wout, together with Lazer, created the new design, used on both the Vento KinetiCore and Strada KinetiCore helmets,” says Lazer.

The Vento KinetiCore minimizes drag and boosts speed without compromises on weight or comfort thanks to Lazer’s innovative Venturi Effect Ventilation System that channels hot air out of the rear, while its exclusive KinetiCore technology protects riders against both direct and rotational impact, as proven by the 5-star Virginia Tech rating.

Alluding to the birth year of van Aert, only 1994 Vento KinetiCore helmets with the exclusive Red Bull design will be available worldwide.

Specifications Vento KinetiCore:

•Available in 3 sizes: S/M/L

•Lightweight: 290g



Strada KinetiCore is an all-round performer offering extensive protection to all levels of cyclists, again, as proven by its 5-star Virginia Tech rating. Featuring enhanced comfort via the tailored-fit ScrollSys system and ventilation management to keep riders cool, the special edition helmet will be widely available to all those who want one.

Specifications Strada KinetiCore:

•Available in 4 sizes: S/M/L/XL

•Lightweight: 290g


Lazer KinetiCore technology 

Reimagining modern helmet design with over ten years of research, development, and testing, Lazer’s KinetiCore helmet technology features built-in rotational-impact protection thanks to unique Controlled Crumple Zones incorporated into the internal structure of the helmet.

The result of this integrated design is advanced multi-directional protection that allows riders to charge the trail with confidence. KinetiCore’s built-in technology also uses less overall material for improved ventilation, a lighter-weight helmet design, and fewer plastics used in construction.





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