- - Motorcycle Engineer Erik Buell Launches New Electric Bicycle Brand Called "FUELL"

Motorcycle Engineer Erik Buell Launches New Electric Bicycle Brand Called “FUELL”

Well-known motorcycle engineer, Eric Buell, has partnered with Frédéric Vasseur, Alfa Romeo Formula 1 team principal and founder of Spark Racing Technology, as well as entrepreneur Francois-Xavier Terny, to launch a new electric bicycle brand called FUELL that was announced on Monday with events in New York and Paris. 

Buell, a former Harley-Davidson engineer, founded Buell Motorcycle Company in 1983. It merged with Harley-Davidson in 1993 and Harley produced Buell-branded motorcycles until 2009. Buell also worked with Schwinn in the 1990s to develop full-suspension mountain bikes.

The FUELL Fluid is rumored to have a 125-mile range with two removable batteries, along with a carbon belt drive that’s coupled to an internal-gear hub. The bike will be offered as a pedelec model with a maximum speed of 20 mph, or as an S-pedelec, with a maximum speed of 28 mph.

“Faced with saturated cities – pollution, traffic jams, noise – and the arrival of new regulations limiting internal combustion engines, the founding idea of FUELL is to offer a complete and unique selection of innovative, electric and attractive 2-wheelers to cover all the needs for urban “macro-mobility” – city journeys that require a personal vehicle to cover distances greater than 3 miles – and therefore replace cars and public transportation”, says the company. 

“FUELL wants to put freedom and emotion back into urban travel by offering riders something different, innovative, upgradeable and attractive. FUELL offers e-vehicles designed around the pleasure of urban riding, offering riders a whole new experience of the city. FUELL also offers digital services around mobility for an enriched experience”, the company adds.

FUELL said it will begin taking preorders for the Fluid in April, with deliveries to follow later this year. 

Retail pricing is said to start at $3,295, with more details coming over the next couple of months.  




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