Renown for their innovations in high performance optics, Oakley has always been regarded as great eyewear amongst cycling enthusiasts. However, during last month’s Eurobike Show, the brand unveiled its new Head to Ankle collection, which now includes kits, socks, gloves and a sophisticated line of helmets that makes up their ARO Series Cycling Helmets and Oakley Jawbreaker Cycling Kits.
According to Oakley, the Head to Ankle collection builds on the company’s 30-year commitment to developing high performance eyewear, which features the same leading designs and performance benefits that world-class cyclists have come to expect from them.
“Featuring designs that are distinctively beautiful and ingenious in the way they work, the our full cycling category delivers the ultimate expression of obsession for athletes who share the brand’s dedication and uncompromising standards of excellence“, says Oakley.
With design innovations inspired by the fusion of aerodynamics and the human body coming together, Oakley says its Head to Ankle collection, “pushes the boundaries of human possibility by allowing athletes to focus on performance and not the conditions around them.”
more from Oakley…
Oakley ARO Series Cycling Helmets
The Oakley ARO Series Cycling collection is a dynamic range of premium road racing helmets specializing in seamless optics integration, aero performance and thermoregulation. The Oakley ARO Series Cycling Helmets includes Oakley ARO7, the helmet of choice for time trials and triathlons; Oakley ARO5, tuned for speed and ready for heart-pounding sprint finishes; and Oakley ARO3, engineered for those unforgiving climbs and the blistering heat.
Oakley Jawbreaker Premium & Jawbreaker Road Cycling Kits
Oakley and Bioracer Speedwear, a manufacturer of custom cycle clothing, embarked on a joint effort to create elite quality cycling products. Developed in partnership with Bioracer Speedwear, the Oakley Jawbreaker Cycling Kits are co-engineered to help make athletes faster. Pushing the limits of design, technology and performance, the new line of world-class cycling kits and products is equipped with technological fabric features and benefits. The Oakley Jawbreaker Kits come in two assortments, Premium and Road — both include road jerseys, bibs, outwear and accessories.
“Two wheels are in Oakley’s DNA. We began with a grip, and we have expanded since,” said Olaf Dunz, Global Marketing Director at Oakley. “Applying what the brand has learned in eyewear – from protection from the elements to optimized aerodynamics – we are now diving deeper into cycling with the same goal we started with: optimize rider interaction with the world around them and improve performance.”
“This product expansion is the next chapter of Oakley’s One Obsession campaign — built to inspire and encourage professional, amateur and everyday athletes who train and compete at any level. The campaign’s mission is to invite and bring together athletes and fans who share the obsession mindset in their #CantStop moments”, adds Oakley.
Starting February 2018, the ARO Helmet Series will be globally available with a suggested retail price of $500 USD for the ARO7, $250 USD for ARO5 and $180 USD for ARO3.
The Jawbreaker Cycling Kits will also be globally available in February 2018, ranging from $20 USD to $220 USD. The full Oakley cycling offering will be available online at Oakley.com and at select Oakley retail and wholesale locations.
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