When the false equity bubble brought on by the pandemic finally burst in the cycling trade, many brands like Parlee went up, or was it down(?), in flames. But, unlike other companies that weren’t able to extinguish the blaze, Parlee has managed to rise from the ashes.
Indeed, in a recent press release, the Massachusetts-based carbon fiber specialist indicated that a new private investor has rescued the company.
Parlee Cycles announced that it has been acquired by an avid cyclist and independent investor. The acquisition of the brand and 100% of the assets of Parlee Cycles signals the end of their Chapter 11 restructuring and ensures the longevity of the renowned brand. The business will operate under a newly formed entity named Parlee Composites, Inc., with John Harrison assuming the role of President and CEO.
Bob Parlee, the founder of Parlee Cycles, is broadly considered one of the leading designers and original masterminds of the carbon fiber bike industry. He has designed nearly a dozen award-winning and highly sought-after bikes throughout his storied career. Bob will remain on the executive team as Chief Designer and will turn 100% of his attention to the design and development of future models. John, as CEO will focus on the development of operational excellence in the business and the expansion of sales and marketing efforts. The existing Parlee Cycles team will transition to the new organization and Parlee Composites expects to begin hiring almost immediately to support the growth anticipated in 2024
Parlee Composites is committed to fostering growth of the legendary brand through manufacturing innovation, expansion of their global dealer network and the introduction of some exciting new models. The organization will remain dedicated to their global network of dealers and will make investments to ensure a frictionless experience through ordering, customization, fulfillment, and support.
“There are many thousands of Parlee fans around the world and I am delighted to be able to shepherd the organization into this new era and continue to deliver products that delight our customers” offered John Harrison, Parlee’s new CEO. “The scope of our plan is audacious. We’re simultaneously expanding the business and working on some truly amazing new projects that we’ll be excited to announce in 2024 and 2025”.
Bob Parlee, founder of Parlee Cycles added, “We’re delighted to work with John. He has an enormous depth of experience in sustainably scaling small businesses. He’s already been engaged with the team at Parlee and is quickly making a positive impact to our operating effectiveness”.
Parlee will continue to offer models across the road, gravel and triathlon segments.
You must be logged in to post a comment.