Using recycled waste comprised of spent plastic bottles and abandoned fishing nets, Presca may very well be the world’s most ethical and sustainable cycling apparel.
Presca is a spin-off of GRN Sportswear, a company which has already established itself as a leader in using recycled plastics to produce its range of cycling apparel.
In the case of Presca, the brand capitalizes on everything that GRN has learned over the years, and combines it with even more sophisticated and technically advanced fabrics to produce a range of high end apparel that puts it on par with other premium brands.
Prior to launching, all of Presca’s apparel underwent rigorous testing both in-house and by elite cyclists in the field.
In addition to a standard range of road, MTB and triathlon garments, Presca also offers custom team apparel as well.
Presca officially launched during this week’s London Bike Show, where it was rumored that the company is already up for the Best Sustainability Initiative award by the UK’s BT Sports Industry Awards.
“We are bringing something totally unique and different to the market, and as a result, creating the Presca brand has enabled us to establish a strong market proposition for teamwear to ensure we are strategically focussed on our ambitious growth plans” said Peter Lillie, Commercial Director at Presca.
“Our vision has always been to create sports clothing that was technically advanced and ethically sourced and the Presca brand will specialise in creating custom-made teamwear for clubs, charities and companies of all sizes” added CEO, Rob Webbon.
“There’s nothing else like it in the teamwear market – we are really driving innovation by offering sustainable, high performance products” added Operations Director, Guy Whitby.
You can learn more about Presca by visiting their website here.
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