- - SRM Partners with LOOK Cycle to Create New "Origin" Power Crank

SRM Partners with LOOK Cycle to Create New “Origin” Power Crank


SRM has announced a strategic partnership with LOOK Cycle, to develop new innovative products featuring the latest in composite and electronic power meter integration.

Indeed, their first such project entailed the development of a lightweight carbon crank-arm for the German brand’s new Origin power crank. 

The Origin first broke cover during last year’s Eurobike Show, displaying a new modular-concept spindle that allows unlimited compatibility and interchangeability across all road, MTB, and track frames. Moreover, utilizing LOOK’s Trilobe Technology, the Origin can provide crank-arm  lengths of 170mm, 172.5mm and 175mm via a series of lobes that can be inserted to augment length – without the need of changing the crank-arms themselves.

According to SRM, the Origin is already being vigorously tested in the field by Team Bahrain-Merida and AG2R La Mondiale this season.

“The training of Bahrain-Merida athletes is one of the most important areas in which we at the team invest. SRM is the benchmark of power meters, and we are proud to provide our athletes and performance staff such a valuable training tool.” Brent Copeland, General Manager, Bahrain-Merida Pro Cycling Team.

“2017 is a revolutionary year for AG2R La Mondiale in terms of equipment. In addition to our new fleet of Factor Bikes, we are thrilled to partner with SRM and bring the gold standard in power back to the team. The SRM Origin PowerMeter offers a new level of benefits to a professional team with the exceptionally light and adjustable LOOK crank arm coupled with LOOK pedals.” Vincent Lavenu, General Manager, Pro Cycling Team AG2R La Mondiale.


“We are excited about the opportunity to see LOOK, the best brand in clipless pedals and carbon making teaming up with SRM, the reference in electronics and power meter and to be able to devise exceptional, innovative and more intelligent products that will provide extraordinary emotions to our community of fans” says Federico Musi, CEO of LOOK Cycle.

“It is extremely stimulating for SRM, the brand that revolutionized cycling by changing the way athletes train and race with the first PowerMeter, to partner with LOOK, an iconic brand in cycling, that shares with us the same passion for innovation, precision and craftsmanship” says Uli Schoberer CEO of SRM.

No word yet on pricing, but SRM’s Doug Ryden previously suggested that the carbon power meter (without PC8 head unit) will cost around $2,499 and with a PC8 head unit, $2,999. The new SRM/Look system is available for pre-order now from the website.

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