- - The Historical Enormity of the "Bike Boom"

The Historical Enormity of the “Bike Boom”

The term “bike boom” or “bicycle craze” refers to any of several specific historic periods marked by increased bicycle enthusiasm, popularity, and sales.

Prominent times include 1819 and 1868, as well as the decades of the 1890s and 1970s — the latter especially in North America, following by 2010s in Great Britain. 

The first period which may be called a bicycle craze actually refers to a precursor of the bicycle which was pushed along by the feet on the ground as in walking, and did not have pedals. This machine was invented by Baron Karl von Drais in Germany, and was called variously a “draisine” (English) or “draisienne” (French) after his name, a “velocipede” from the Latin terms for “fast foot”, a “hobby horse”, or a “dandy horse”, the last name being perhaps the most popular. Drais got a patent for his invention in 1818, and the craze swept Europe and the United States during the summer of 1819 while many manufacturers (notably Denis Johnson of London) either copied Drais’s machine or created their own versions, then quickly died out as many pedestrians began to feel threatened by the machines and municipalities enacted laws prohibiting their use.

During the next 43 years, inventors mainly in Great Britain continued to explore the concept of human-powered transport, but on vehicles with three or four wheels (called “tricycles” and “quadracycles” respectively), which were thought to be more stable, not requiring the balance that is necessary for two-wheeled vehicles. But none of these achieved much popularity.

During the early 1860s the first true bicycle was created in Paris, France, by attaching rotary cranks and pedals to the front wheel hub of a dandy-horse. The Olivier brothers recognized the commercial potential of this invention, and set up a partnership with blacksmith and bicycle maker Pierre Michaux, using Michaux’s name, already famous among enthusiasts of the new sport, for the company. They began the first mass-production of bicycles (still called “velocipedes”) in 1868, as the first real bicycle craze had begun the year before, reaching full force all over Europe and America in 1868 and 1869. But exactly as with the dandy-horse, pedestrians complained about them, and the craze again faded quickly. Another factor in their demise was the extremely uncomfortable ride, because of the stiff wrought-iron frame and wooden wheels surrounded by tires made of iron — this led to the pejorative name “boneshaker”, which is still used today to refer to this type of bicycle.

Again, England was the only place where the concept remained popular during the early 1870s. But the design changed drastically, with the front wheel becoming larger and larger, and with many other improvements making the ride more comfortable. This type of bicycle was known in its day as the “ordinary”, but people later began calling it a “penny-farthing” because of the resemblance of its wheel sizes to the largest and smallest English copper coins of the time; it is also known as a “high-wheel”. Front-wheel sizes quickly grew to as much as 5 feet (~1.5 meters), and the bicycles were considered by the general public to be quite dangerous. In addition, they were expensive, and thus riders were mostly wealthy young men who formed an elite brotherhood. However, bicycle races were staged and well-attended by the public, which spread interest for the high-wheeler worldwide because of the far-flung British colonies, by the end of the decade. Albert Pope purchased Lallement’s original patent and created his “Columbia” bicycle in the U.S. in 1878, and went on to manufacture thousands of bicycles.

The 1890s saw one of the biggest bicycle crazes of all, driven by several significant developments in bicycles: the invention of the “safety bicycle” with its chain-drive transmission, whose gear ratios allowed smaller wheels without a concurrent loss of speed, and the subsequent invention of the pneumatic (inflatable air-filled) bicycle tire. Experiments with chain-drive had been attempted in 1869 and 1879, but the first well known chain-drive bicycle was the “Rover” produced in 1885 by John Kemp Starley. Very quickly, the penny-farthing passed out of fashion, and multitudes of people all over the world began riding the “safety”.

September 13, 1892 saw the opening of a Bicycle Railroad between Mount Holly, New Jersey and the H. B. Smith Manufacturing Company in Smithville, NJ during the Mount Holly fair, with 3,000 riders its first week (for amusement instead of commuting).

Coney Island wanted one, and the World’s Columbian Exposition in Chicago featured one. Several others were built for amusement in Atlantic City, Ocean City and Gloucester City, NJ (the first two in 1893 and last in 1894). 

In 1896, there was simultaneously an increase in bicycle popularity and a severe economic depression. Bicycles were one of the few areas of the economy where sales were growing; people were buying bicycles “whether they could afford them or not”. This attracted hundreds of manufacturers into the bicycle business.  This increase in production resulted in a downward spiral of market saturation, over-supply and intense price competition. Many bicycle manufacturers, faced with excess inventory and prices too low to make a profit, went out of business. Several dozen bicycle companies consolidated into the American Bicycle Company in 1899.

The application of the internal-combustion engine to the bicycle during the 1890s resulted in the motorcycle, and then soon after, the engine was applied to 4-wheel carriages resulting in the motor car or “automobile” which in later decades largely supplanted its unmotorized ancestor.

The period of 1965–1975 in the USA saw adult cycling increase sharply in popularity — with Time magazine calling it “the bicycle’s biggest wave of popularity in its 154-year history”  The period was followed by a sudden fall in sales, resulting in a large inventory of unsold bicycles. Seven million bicycles were sold in the U.S. in 1970. Of those, 5½ million were children’s bikes, 1.2 million were coaster brake, balloon-tired adult bicycles, and only 200,000 were lightweight 3-speed or derailleur-equipped bikes. Total bicycle sales had doubled by 1972 to 14 million — with children’s bikes remaining constant at 5½ million, adult balloon-tired bicycles falling to about 1/2 million, and lightweight bicycles exploding fortyfold, to 8 million. Time magazine reported in 1971 that “for the first time since the 1890s, nearly one-half of all bicycle production” was “geared for adults.” 

The boom received a kick start in the mid-1960s with the advent of the Schwinn Sting-Ray and other wheelie bikes. Sales reached 4 million units per year for the first time.  At the height of the boom, in 1972, 1973, and 1974, more bicycles than automobiles were sold in the USA. 

Additional factors contributing to the U.S. bike boom included affordable and versatile 10-speed derailleur-geared racing bicycles becoming widely available, the arrival of many post-World War II baby boomers at adulthood and demanding inexpensive transportation for recreation and exercise, and increasing interest in reducing pollution. The 1973 oil crisis, which increased the cost of driving an automobile, making bicycle commuting a more attractive option, is commonly assumed to have propelled the bike boom, but in fact, bicycle sales had already peaked when the crisis struck in October, 1973. 

The United Kingdom experienced a mountain bike boom during the 1990s. Road bike customers were seen as reluctant to spend money, while the mountain bike market offered new features such as suspensions and materials such as carbon fiber, aluminum and titanium. The market began to implode by the time of the 2001 United Kingdom foot-and-mouth outbreak. Since then it has barely recovered to the level of its prime years. 

In 2008, some industry analysts saw signs of surging bicycle popularity. 

The British press cite 2012 as a bike boom, fueled by the successes that summer of British cyclists in the Tour de France and at the London Olympics,  Bradley Wiggins and Laura Trott in particular, and the subsequent success in the Tour by Chris Froome. 

In 2016, Simon Mottram of the cycling clothing brand Rapha traced the boom back to the after-effects of the 7 July 2005 London bombings, which closed parts of the Tube and encouraged many commuters onto bicycles. Two years later, the Tour de France started in London on the anniversary of the attack, and the following year Team GB dominated cycling at the Beijing Olympics. He also credits the financial incentive of the Cycle to Work scheme (introduced in 1999), and the increasing emphasis on health and congestion.  British Cycling, the sport’s governing body, claimed that over “two million people across the country now cycle at least once a week, an all-time high”.  Halfords, responsible for a third of bikes sold in Great Britain, reported an increase of sales of 11% up to March 2015.  Much attention has been given to the so-called MAMILS, middle-aged men in lycra, but many customers are younger men, and the most rapidly growing group is women.  

One of the older men, the architecture writer and cycle campaigner Peter Murray, described how business relationships are created and nurtured during longer rides; the BBC referred to cycling being “the new golf” in this sense.

With the development of technology, the 2010’s also saw the rise of bicycle-sharing systems around the world.

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