The Italian brand, LEM, has launched a new range of helmets specifically for the North American market.
Founded in Italy by motorcycle enthusiast Romano Magnani in 1972, LEM is an acronym for the Italian words “Lavorazioni Elmi Magnani”, which loosely translates into “Helmet Workshop of Magnani.”
Over the decades, the company has been known through-out Europe for producing mainly motorcycle helmets. But, as of this week, LEM announced they will be launching seven new helmet models in no fewer than 50 different color combinations that will include road, mountain bike, commuter and kids styles, with prices ranging from $65 to $110 for adult road and mountain bike models.
The brand will initially sell direct to consumers from its website, with plans to move into dealer sales later this year.
Stuart Brown, LEM Helmets’ sales manager, said, “Our approach to cycling and building high-quality helmets is one that is inclusive, while ensuring we check all the boxes when it comes to safety and performance. Simply put, LEM is a lifestyle fueled by the belief that life is more fun on a bike.”
LEM will be exhibiting at next month’s Eurobike show. You can learn more about LEM helmets by visiting the company’s website here.
more from LEM…
Built on a legacy of innovation and safety
At LEM, we’re fueled by the simple belief that life is more fun on two wheels, and unlocking that fun starts with head protection. With your head covered, you can focus on getting after it, your way. Every LEM bike helmet has over 30 years of safety technology built in, and features clean silhouettes and colors that epitomize modern style. So, whether you rip singletrack on the weekends or cruise commuter lanes Monday through Friday, you can stay ride-ready.
In 1972, Romano Magnani created “Lavorazioni Elmi Magnani” which translates to “Helmet Workshop of Magnani”, or “Magnani Helmet Technologies”… or LEM, for short. Romano was a passionate motorcycle enthusiast, creator, and innovator of helmets for motorcycle racing. He couldn’t have known it then, but in founding LEM, he starting something special, something that would thrive at the forefront of helmet technology and innovation for decades, even helping to create and define the European guideline ECE22, which established the first uniform helmet safety standards across Europe.
From our deep roots in Italian helmet design, LEM evolved. Now based in Northern California, we’re delivering a collection of cycling helmets that deliver protection, comfort, and style to riders who embrace an unbounded lifestyle. Our helmets are an invitation to join us on the road or up in the mountains. They feature options for all ages, fresh designs, and tech that would make Romano proud.
We live and breathe riding bikes, and aim to inspire more riders to embrace the culture of adventure that’s at the heart of riding.
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