Zwift has teamed up with Machines for Freedom, an LA-based women’s cycling clothing brand, to deliver a 3-week ride series to celebrate Women’s Month and the female community on Zwift.
This women’s series will provide 3 weeks of group rides and workouts, starting on 8 March, International Women’s Day. These rides and workouts will be led by Machines for Freedom and Zwift employees, ambassadors and special guests. Group rides and workouts will be accessible to riders of all levels, and a perfect opportunity to introduce new members to the community. New users that join an event can redeem a free 30-day trial to Zwift.
Enrolled participants will unlock a limited edition kit with a bee-themed hive jersey, the honeycomb pattern is representative of the connections we make through the sport of cycling. In addition to the in-game kit, an in real life jersey, water bottle and cap will all be available to purchase on the Machines for Freedom site.
“Supporting the incredible community of female athletes on Zwift is something we are proud to do,” says Eric Min, CEO & Co-Founder of Zwift. “There are so many inspirational athletes and community members that it is always a highlight to hear their stories and to host events or workouts that help grow our community of women.”
This partnership celebrates the power of connection and community and invites more women to join the platform. Zwift and Machines for Freedom have teamed up with Saris to set up 5 deserving women from around the world with an ultimate prize package. Zwift is inviting the community to nominate an inspirational friend or family member to win a complete Zwift Set-Up. This includes a 1-year Zwift subscription, Machines for Freedom full set of jersey, bib, water bottles and cap. As well as a SARIS complete set-up of H3 Direct Drive Trainer, MP1 Nfinity motion platform, TD1 Trainer Desk and lastly entry to one of the gravel races of their choice: Dirty Kanza, Steamboat Gravel, Rasputitsa Spring Classic or Rooted Vermont.
You can nominate through the following channels: submit a post on Instagram using #ZwiftxMachinesContest and tagging Zwift, Machines for Freedom & Saris. More information on the series and other ways to enter can be found here.
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