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Lazer Helmets Gets Acquired by Shimano

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Lazer Sport announced this week, that it’s been acquired by the Japanese component giant – Shimano.  

According to Lazer, both companies agreed to a deal last week, and after they receive the green-light from authorities, the acquisition is expected to close during the second half of this year.

Lazer was founded in 1919 and claims to be the world’s oldest helmet company, with distribution to more than 50 countries.

Lazer’s managing director, Sean van Waes, said, “This is a complete win-win for Lazer and Shimano. It allows Lazer to concentrate on what we do best – innovation – helping us to become the biggest helmet brand in the world at a faster pace whilst giving Shimano access to the best helmets in the business.”

By combining Shimano’s customer base with our unique patents, technologies and products, the Shimano group will be well positioned to equip road, MTB, urban and leisure bike riders with a full mix of innovative components and accessories”, van Waes added.

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“Lazer headwear complements Shimano’s own clothing, footwear and eyewear products, as well as Pearl Izumi clothing, also owned by Shimano, to bring a complete top-to-toe line up for on the bike use,” Shimano said.

Marc Van Rooij, the president of Shimano Europe, said, “When we made the decision to expand our portfolio we were looking to invest in a strong and successful global brand that resonated well with consumers. We’re very pleased to say that in Lazer we found the perfect match.

“We have become big fans of Lazer products and what Lazer has achieved. This exciting acquisition allows us to strengthen our position in key markets across the world and benefit from the technological expertise Lazer has built up in its helmet division. We look forward to working with our new Lazer colleagues in the near future.”

Lazer owners Sean van Waes and Peter Steenwegen will remain part of the Lazer management board. Shimano said all Lazer staff will remain with the company at its base in Antwerp.

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