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Bike Art: South Africa "RideFree" Campaign



Graphic designer Melissa Grundlingh, created the following series of prints in support of the South African company – Tracker.

Tracker is spearheading a campaign called FreeRide, which is aimed increasing the awareness of cyclists regarding everyday safety and routine maintenance reminders, to ensure safe riding etiquette and proper equipment. 

"Free Ride is the message he wants to highlight the importance of prevention and security, dedicated to all the people who practice cycling both as a sport and in everyday life".

 

http://tracker.co.za/blog/blog-posts/2014/july/tracker-ridefree-modderfontein-cycle-park-upgraded/


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