Mojo Vision, developers of the Mojo Lens augmented reality (AR) smart contact lens, has announced strategic partnerships with a number of leading sports and fitness brands to develop next-generation, wearable technology that can provide athletes with personal performance data.
The Mojo Lens smart contact lens works by overlaying images, symbols and text on the user’s natural field of vision without obstructing his or her view, restricting mobility or hindering social interactions. The company refers to this experience as “Invisible Computing”
According to Mojo Vision, it’s already formed several partnerships with fitness brands like Adidas, Trailforks, Wearable X, Slopes and 18Birdies, with the goal of exploring advanced smart contact lens interfaces that can deliver fitness data to athletes of varying skill levels and abilities.
“We are making important progress in developing our smart contact lens technology, and we continue to research and identify new market potential for this groundbreaking platform. Our partnerships with these leading brands will give us valuable insights into user behavior in the sports and fitness market. The goal is for these collaborations to deliver athletes an entirely new form factor with performance data that is more accessible and useful in the moment,” said Steve Sinclair, SVP of Product and Marketing of Mojo Vision.
“Today’s wearable devices can be helpful to athletes, but they can also distract them from the focus of the activity; we think there’s a better way to deliver athletic performance data,” said David Hobbs, Senior Director of Product Management of Mojo Vision.
“Wearable innovation in existing form factors is starting to reach its limits. At Mojo, we’re interested in better understanding what’s still missing and how we can make that information accessible without disrupting someone’s focus and flow during training — when it matters most.
In addition to the sports and wearable tech market, Mojo Vision is also planning an early application of its product to help people struggling with vision impairment by using enhanced image overlays. The company is actively working with the US Food and Drug Administration (FDA) through its Breakthrough Devices Program, a voluntary program designed to provide safe and timely access to medical devices that can help treat irreversibly debilitating diseases or conditions.
Mojo Vision has also announced that it has raised an additional USD $45 million in support of its smart contact lens technology. The additional funding includes investments from Amazon Alexa Fund, PTC, Edge Investments, HiJoJo Partners and others, while current its investors NEA, Liberty Global Ventures, Advantech Capital, AME Cloud Ventures, Dolby Family Ventures, Motorola Solutions and Open Field Capital have also participated. These new investments bring Mojo Vision’s total funding to $205 million.
For more information on Mojo Vision and its augmented reality contact lens solution, please visit the company’s website.
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