Today’s bicycle market is growing, but above all, it’s evolving. Not only are today’s cyclists passionate about their sport but they’re passionate about life.
They keep up-to-date with the latest trends and fashions, they frequent the best bars, cafés and restaurants, they have a desire to forge their own individuality, but most of all, they want to be seen. But why is it that cycling is shrouded in it’s own cloak of darkness?
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