Brooks has partnered with Levi’s to produce a special edition bike saddle made from recycled denim.
The saddle will be a Limited Edition version of Brooks’ newest model, the Cambium C17, which uses vulcanized rubber to create a comfortable, waterproof, and long-lasting saddle, in conjunction with remnants of denim culled from used jeans.
Starting this month into August, the first 60 Cambium Denim saddles will be available exclusively at Levi’s "Commuter Workspaces", where the public is invited to bring their clean used denim to one of the three workspace locations. From there, the jeans will be re-used to manufacture as many saddles as possible.
Customers who donate their used denim will receive 20% off Commuter products, along with a 20% discount at at Brooks, along with a chance to win one of the Limited Edition saddles.
The Levi’s Commuter Workspace is a creative hub, gathering place, and community resource center, opening up this summer in Brooklyn, Los Angeles, and London. The first Commuter™ Workspace opens its doors at 7pm on 8 July, 2014 at 261 Metropolitan Avenue in Brooklyn, where the first denim collection will take place.
Information on product releases and upcoming events can be found at:
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