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MV Agusta Enters Electric Bike Market

MV Agusta has announced its entry into the urban mobility market the launch of a new range of lightweight electric bikes, with the goal of “filling the need for a fast, stylish and eco-friendly form of micromobility”, says the Italian brand. 

MV Agusta chose the name AMO, Italian for “I love”, for this first series of electric bikes, which will comprise two models, the RR and the RC, both featuring a 250W silent Mahle engine with assisted speed of up to 25km/h, a 250Wh Panasonic battery providing 75km autonomy on a single charge and premium quality components such as the Pirelli tires, Magura disc brakes and the Gates Carbon Drive belt.

Tipping the scales at an impressive 34 pounds (15.5 kg), MV Agusta says the “AMO bikes are lightweight and inconspicuous, ideal for urban commutes or leisure trips.”

The RR version will come in a choice of two liveries, yellow and black and red and black, while the limited edition RC will be offered in MV Agusta’s classic red, white and black Reparto Corse livery.

According to MV Agusta, the bikes will be designed and engineered in Italy, following the brand’s tradition of impeccable craftsmanship, using the latest technology and advanced, premium materials that will be assembled entirely in-house.

“The development of a strong, scalable online platform for the brand’s e-mobility vehicles is an important part of MV Agusta’s strategy for the future of this segment. The plan includes a dedicated online space to learn about the products, an online store and in general a robust ecosystem where clients can order e-products, and buy or return parts,” says MV Agusta.

“Our world is moving fast, society is evolving at a cadence the pandemic and the new-normal have dramatically accelerated. The motorcycle industry has come to form part of a single, larger market of lightweight mobility that encompasses all two-wheel vehicles. There is a growing need for affordable, light and eco-friendly mobility solutions, especially in large, busy urban contexts. An entire segment, almost untouched. We realised the time was right for us to unlock the full potential of what the MV Agusta brand stands for. Speed, quality of engineering and authentic Italian design are values that resonate with urban dwellers and bikers alike. I am confident this move to diversify our product portfolio with an exciting and different product range will be well received by the markets and bring us the expected returns,” adds Timur Sardarov, CEO of MV Agusta Motor S.p.A.

Pricing for the AMO RR will start at $3,650 (€3,075), while the AMO RC will set customers back $4,870 (€4,10), with the RC limited to only 200 units. 

 

 

MV Agusta 

 

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