- - Sale of Pinarello to French Luxury Brand LVMH Finalized

Sale of Pinarello to French Luxury Brand LVMH Finalized


After months of spurious details, Fausto Pinarello confirmed that the sale of his eponymous bike brand to the French luxury brand, LVMH, was finalized today. 

In a press release, Pinarello said: “I am extremely pleased to announce the closing of the deal today; it represents a new beginning.”

“This investment aims at reinforcing the company, supporting the development and growth of the Pinarello brand at a global level.”

Pinarello reported sales of €52 million during the 2015/2016 production year, with some 30,000 bikes sold across more than 50 countries.


Late last year, it was rumored that the US-based private equity group, L Catterton, had all but purchased the iconic Italian brand on be half of LVMH. 

However, it wasn’t until today that the final acquisition was confirmed.

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