- - The UCI and Wanda Sports Sign Partnership to Promote Cycling in China

The UCI and Wanda Sports Sign Partnership to Promote Cycling in China


The Union Cycliste Internationale (UCI) and Wanda Sports announced today,  a ground-breaking agreement that will develop men’s and women’s elite and grassroots cycling across various disciplines in China.

The agreement includes the creation of the Tour of Guangxi, a new UCI WorldTour race, taking the men’s professional road cycling peloton to one of China’s most popular tourism destinations. To be held in October, this event will pass through a mix of metropolitan areas and stunning countryside scenery over 6 days of racing. Starting from 2017, the Tour of Guangxi will run alongside a new women’s elite race which has applied for UCI Women’s WorldTour status as of 2018.

Both races will incorporate mass participation events, enabling amateur cyclists of all levels and abilities to ride part of the elite course. A school cycling programme will run in Guangxi Province, and a national promotional tour will help to spread the passion and excitement for the international event across the country.

The Tour of Guangxi will receive extensive international and national TV coverage including up to 150 minutes of daily live coverage featuring international graphics and English commentary.

After the first two successful editions of the UCI Cycling Gala hosted by Abu Dhabi in 2015 and 2016, this celebration of cycling will move to China in 2017. The annual event rewarding the year’s greatest achievements in professional road cycling will take place in the mountain city of Guilin, venue of the Tour of Guangxi’s final stage finish.

The first three editions (2017, 2018, 2019) of the brand-new UCI Urban Cycling World Championships will also take place in China at the end of October. Bringing together the very best of Mountain Bike Cross-Country Eliminator, Trials and BMX Freestyle Park, the innovative new concept is designed to inspire a whole new generation of urban cycling fans.

To ensure the long-term development of cycling in China, Wanda Sports will build a cycling centre that will serve as a satellite to the UCI World Cycling Centre in Aigle, Switzerland. Opened in 2002, the UCI World Cycling Centre is an elite coaching and training centre providing support to developing nations from all around the world. It offers training and development for around 100 athletes every year in all Olympic disciplines (road, track, BMX and mountain bike), as well as para-cycling and cyclo-cross. It has already welcomed more than 1,000 trainees from over 100 countries, including former Keirin UCI World Champion Guo Shuang of China, 2015 UCI BMX World Champion and Olympic Bronze medallist Venezuela’s Stefany Hernández, and UCI WorldTour rider Daniel Teklehaimanot (Eritrea), the first black African rider to wear the polka dot best climber’s jersey in the Tour de France.

The opening of a satellite center in China, where promising athletes will be supported and funded by Wanda Sports, represents an enormous boost to cycling. The centre will include an international competition 250m indoor track, a BMX track and a road circuit, with the most talented young riders being selected to spend time at the UCI World Cycling Centre.

President of the Union Cycliste Internationale (UCI) Brian Cookson, Wanda Group Chairman Wang Jianlin, Guangxi autonomous region official Lan Tianli and Wang Jingdong of Gree Electric Appliances (background L- 4th R) attend a signing ceremony for a China hosted Union Cycliste Internationale (UCI) world tour cycling race in Beijing, China, December 1, 2016. REUTERS/Thomas Peter

Bike ownership in China has reached 600 million and the country is widely regarded as having huge growth potential for both recreational and competitive cycling. The world’s most populous country also has 10 million active cycling fans, 20,000 cycling clubs, 100 cycling events and 15,000 bike stores. Additionally, the size of the Chinese cycling sports market has grown to USD 1.5 billion with the industry expecting to reach a growth rate of 20% by 2023.

UCI President Brian Cookson said: “We are absolutely delighted to announce this partnership with Wanda Sports which will provide a huge boost to cycling in China and I would like to thank Wanda Sports for their support and commitment to our sport. The UCI’s main role is to grow and develop cycling globally and China provides us with a wonderful opportunity to engage with literally hundreds of millions more people.

“In addition to staging races, it is crucially important that we have facilities to develop young athletes and I am particularly pleased that Wanda Sports will build and fund a development centre linked to the UCI World Cycling Centre in Switzerland. In Rio, we had 34 former or current UCI WCC trainees competing for Olympic medals and with this investment by Wanda, it is clear that in the future we will see more and more Chinese athletes competing at top international level in all cycling disciplines.”

Dalian Wanda Group Chairman Wang Jianlin declared: “We are extremely pleased to be announcing this investment in cycling in China. This partnership with the UCI and the region of Guangxi represents a major addition to our sporting portfolio. We know that China has a tremendous potential in cycling and we are proud that Wanda Sports will be instrumental in realising that potential, with the support of great partners.”

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